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A Vision for 2021 –
Launched on the Premise that:
Hindsight is 20/20

Top-3 Small Business Facts

  • Small businesses employ over 55% of the American workforce
  • There are over 30 million small businesses in the United States
  • Companies, such as Apple, Facebook and Dollar Shave Club were once small businesses

    And yet,

  • Fewer than 10% of small business startups succeed

Sources: The Small Business Administration (SBA), Affordable Care Act (ACA) and Internal Revenue Service (IRS)

Challenges Faced by Small Business Owners

Small business owners wear many hats, dealing with the demands of:

  • Meeting payroll
  • Managing cash flow
  • Regulations
  • Employee training
  • Internet security
  • Lead generation
  • Sales tracking

    The list goes on and on …

    Unfortunately, being able to multi-task is often accepted as ‘a cost of doing business’ by many small business owners. And yet, one of the more serious consequences or trade-offs of being a small business owner wearing many hats is that you are unable to focus on ‘why’ you went into business in the first place.

Sources: The Small Business Administration (SBA), Affordable Care Act (ACA) and Internal Revenue Service (IRS)

Start with Why

That’s why it’s important to work on your business, and not in your business!

Ex-advertising executive and author, Simon Sinek studied the success of world leaders and businesses, and in his book, Start with Why introduced the concept of a company’s ‘Why’ – emphasizing that people don’t buy what you do or how you do it, they buy why you do it!



Our mission: Help the small business owner focus on WHY they’re in business, so they can spend more time working ON their business … and achieve success!

What is

A subscription-based service – that matches the challenges and needs of small business owners with trusted, personalized, expert advice from professionals in:

  • Marketing & Sales
  • Information Technology
  • Accounting & Finance
  • Operations Management

How Works

  • View real-world case studies, study best practices
  • Participate in video Webinars
  • Apply market-tested products and solutions