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Trusted, personalized, expert advice
for small business owners

Challenges Faced by Small Business Owners

Small business owners wear many hats, dealing with the demands of:

  • Meeting payroll
  • Managing cash flow
  • Regulations
  • Employee training
  • Internet security
  • Lead generation
  • Sales tracking
  • The economy

The list goes on and on …

Unfortunately, being able to multi-task is often accepted as ‘a cost of doing business’ by many small business owners. And yet, one of the more serious consequences or trade-offs of wearing many hats as a small business owner is the inability to focus on WHY you went into business in the first place.

Sources:, and

That’s why it’s important to work on your business, and not in your business!

Ex-advertising executive and author, Simon Sinek studied the success of world leaders and businesses, and in his book, Start with Why introduced the concept of a company’s WHY – emphasizing that people don’t buy what you do or how you do it, they buy why you do it!



Our mission: Helping small business owners focus on WHY they’re in business, so they can spend more time working ON their business … and achieve success!

Our tagline: Helping you achieve your why!

What is

A membership program that matches the challenges and needs of small business owners with trusted, personalized, expert advisors with industry-related experience, specializing in the professions of:

  • Marketing & Sales
  • Information Technology
  • Accounting & Finance
  • Operations Management

How Works

Surrounding YOU, the small business owner with your own C-level executive team of trusted, personalized, expert advisors.

  • View real-world case studies
  • Study best practices 
  • Apply market-tested products and solutions
  • Reduce the chance of failure
  • Achieve business success

Small Business Facts 

  • Small businesses are the back-bone of a strong U.S. economy and productive workforce
  • 89% of all businesses in the United States comprise of 20 employees or less
  • 55% of all U.S. workers are employed by small businesses

Our challenge:

  • 800 small businesses closed (per day) in the second half of 2020 during the COVID-19 pandemic 
  • Many small businesses haven’t fully recovered from The Great Recession of 2008
  • Historically, fewer than 10% of small business startups succeed … even in a strong economy

Sources: The Small Business Administration (SBA), Affordable Care Act (ACA), Internal Revenue Service (IRS), and Yelp

With your help, small businesses:

  • Secure one’s independence
  • Ensure family prosperity
  • Support our local communities
  • Strengthen our middle class
  • Stimulate economic growth
  • Often lead to innovative products and solutions

Successful companies, such as Apple, Dollar Shave Club and Zoom were once small businesses!